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Sales Strategy

Information evening on 15th and 16th April 2009 in Berlin and Munich according to a representative survey of the forsa society for social research on behalf of the distance learning Institute of ILS (Institute for learning systems), every third worker thinks intensively since the economic crisis began about a vocational training. In the 20 to 29 years old, it’s even every second. Behind this is the realization that in good economic times with full order books and numerous overtime often no time more to learn. Therefore, the crisis may be an opportunity to default to catch up and to prepare for future challenges. Who wants to be fit for the daily work in the sales, offers for the Frank Becker Badal, longtime career consultants and sales strategist, an information event on the topic of ‘Fair purchase’ as a sales strategy in times of crisis \”. Due to the economic crisis, a majority of potential customers is insecure and holding back investment, although capital is present. The sell is nowadays primarily, therefore, to build trust.

\”To be successful and credible, the motto for this reason: fair shopping\”. Only those with expertise, rather than to persuade increases his sympathy factor and has success. Also questions should not be considered in the sales pitch objections, because they help to understand the wishes of the interlocutor. Also the own questions are crucial: only who asks the right questions, learn more about its customers, so that he can make him exactly the right offer. But let’s face it: Who wants to sell a fridge already an Eskimo? Certainly the least.

However, this comparison makes one quite clear: A successful sales pitch in particular requires that there is a real need at the customer. It is so important to filter out who comes as a buyer for the product in question. Only those who know the appropriate audience for his product, can make the necessary spark.

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