SWATCH Brand
Companies that consistently follow the chosen strategy, have a higher chance to remain in the minds of the consumer for a long time. An example of an immortal strategy can serve as a legendary brand Levi's. Having once bet on the excellent quality 'Clothing proletarians' and today remains true to its inventor. The strategy is supported by tactical techniques – in 1886 on the jeans Levi's famous leather label appeared with two horses, unsuccessfully trying to break the pants. For every global brand today is a product that represents a key factor in the brand: comfort, beauty, originality, clarity, reliability, ease and much more. To choose from a number of factors, one that will turn your product into a dream, a specialist task. Find the one reason that should be buying it is your product, make him an exceptional characteristic and communicate the idea to the consumer.
A good example of the selection may be a key factor in Swiss brand SWATCH. The company's success, winning a tough competition against China, was founded on the idea that consists in the fact that a watch can take a position on the market of stylish and colorful decorations for young people. Allocation of benefits is not the only way to effectively build the brand. In today's advertising market there are branding strategies, built on other principles. The most common are the following:> "The problem-solution '. Notable examples include Mr. Proper, Tide, Cillit, Mivina;> Creating an image of a person using the brand.